Customer Relationship Management (CRM) 101

This focused 2-hour workshop is built for Detroit-area small businesses, startups, and early teams that want to move beyond spreadsheets, inboxes, and ad-hoc tools for managing customers. We’ll demystify what a Customer Relationship Management (CRM) system does, why CRM is essential for growing organizations, and how CRM improves visibility, follow-up, and relationships. Through practical, real-world examples, attendees will gain a clear understanding of how CRM systems support organizations today while creating a scalable foundation for future growth. Please join us for this free event!