Addictive Brand
Wilderness Capsule Collection Fashion Installation Presented by Addictive Brand (Detroit Month of Design Festival)

Wilderness Capsule Collection Fashion Installation presented by Addictive Brand

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Addictive presents the Wilderness Capsule Collection preview for Fall 2025 at the 10-year Detroit Month of Design Festival. Blending hunter-inspired aesthetics with urban streetwear, sustainability, and storytelling, the collection features camo fabrics, earthy layers, and functional silhouettes for the modern explorer. A one night installation will transforms Cholë Monroe Gallery into an immersive experience with a live fashion presentation, campaign visuals, and an interactive Polaroid station. Guests will enjoy the signature Wilderness Latte, with the first 10 guest receiving a gift from founder Shadé.The evening concludes with the premiere of the Wilderness fashion film, exploring themes of survival & duality.